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You’ve seen it, heard it, and by this point understood it that content truly is the king. And there is a good reason behind the prominence of content in digital marketing. Basically, content is the text and images that appear on your website, blog, web ads, social media pages, etc. Engaging content attracts your targeted audience and eventually leads them towards generating sales.
In the past, customers had to wait on the phone to get information about a business. However, times have changed, and today, people get comprehensive details about a company within seconds on the company’s website or social media profiles. Therefore, it’s important for businesses to build content that can pique the interest of customers and tout themselves as credible and experts in the industry.
However, content creators often come across content that is important but boring. There are plenty of ways that can help you make any mundane topic interesting and keep your audience engaged. Below are a number of ways that will help you make dull topics more interesting:
1. Determine the Purpose
The way you present your content will determine whether or not you’ll be able to engage your audience. Before you begin to curate content, make sure you ask yourself and your team members what the purpose of your website or blog is and why it’s important to you people. If you don’t know what the purpose is and why it’s important, you won’t be able to tell your audience the answers to those questions either.
Make sure your ideas are based on relevant facts that will make sense to your audience. We live in a fast-paced world where people don’t have the time to invest in things that are too complex to understand. If you don’t show the reason they should listen to you within seconds on your website or blog, they’re not likely to stick around.
Whatever your topic is, you have to connect it with the interests of your audience to ensure they stay engaged throughout. The audience visits a site with a “what’s in it for me” mindset, and you have to engage them by providing the right content constantly.
2. Think about Relevance
Customers aren’t interested in you or what you have to say. They’re focused on themselves and their needs. When the audience comes across a topic that is relatable to them, then they understand it’s important and will further invest in it.
Instead of merely listing facts, ensure that readers are able to understand why that topic matters and how it influences their lives. No relatable topic is boring; it’s a matter of how you present it to the readers.
For instance, a local medical center is publishing an article about their new patient-care model. In this article, the publisher should state relevant facts about their patient-centric care along with important statistics that back up the need for this new model. They should explain what their objectives are with this new model, how it benefits society, and what measures are being taken to ensure its efficiency. Furthermore, to build a stronger connection between the business and readers, the publisher should explain how this new model has provided improved outcomes.
Proving relevant and strong information right off the bat is how you make a connection with readers and retain their interest.
3. Use the Potential of Humor
Humor is one of the most effective ways to make a boring topic fun and interesting; however, make sure you do it appropriately. For instance, Larry David and Jerry Seinfeld are two of the world’s most well-known comedians who have created successful TV shows that make mundane life funny. You can dig jokes up from witty metaphors, puns, funny stories, sarcasm, etc. You can also use images, GIFs, or memes that are related to a particular topic.
When done right, humor is the best way to approach a serious topic, get the audience’s attention, and keep them engaged.
If you’re creating content for corporate communication, you can use humor to grab the attention of your team so they’re more interest in what you have to say or the information you’re offering. Take a harmless jab at the boring 9 to 5 routine or cubicle life. Share a funny cartoon store to explain your point.
Do a little research, invest some time to be creative, and you can make any topic interesting, meaningful, and funny no matter how boring it seems. In fact, the more a topic seems boring, the better are your chances to make it funny and engaging; it’s all about having a creative perspective.
4. Relate the Topic to Existing Trends or Events
As mentioned above, it’s all about providing relevant content to your audience; therefore, you should be aware of the latest events and trends that are going on around them. Do a little research and find trends or events that can be related to your specific topic.
An excellent way to build interest, as well as relevancy, is by illustrating to your readers how your business operation is connected with a popular trend, hot topic, or current event. Analyze your subject from different perspectives and be brave enough to include opposing viewpoints or spark a friendly debate.
For instance, if you prefer to keep your audience updated with regards to the latest green initiatives, leverage their interest in environmental issues in order to prompt engagement. Furthermore, in your content, you can focus on the effective measures that your company is taking to address environmental issues. Make sure to show your results to your readers so they can understand and validate the difference your efforts are making.
5. Depict a Strong Story
Instead of plainly listing the various benefits of your products or services in large chunks of text, you can say the same thing in an interesting manner via a story. People today want to hear about other people’s experiences prior to making a purchase decision. Therefore, when your content marketing efforts focus on stories, you’re more likely to grab the attention of your audience, and they’ll get more than facts and features. They’ll have a better understanding of your product and why they need it and will be ready to make a well-informed decision.
Additionally, the products and services that you offer have their own unique features; however, the thing that will help you stand apart from your competitors is your story. Along with the quality of your products and services, audiences want to know what difference you’re making, and they’re looking to make an emotional connection with the brands they associate with.
When you add a surprising twist to your content that you generate, you make an impact in the minds of the audience and they think of you whenever they need that particular product or service. While the audience is not looking to build a friendship, they certainly look for a human element in their connections with any brand.
A big concern associated with marketing is that you must reach out to diverse audiences related to your niche. Therefore, you need to build content that can be easily viewed on any device. This is where GIFs prove to be highly effective.
Whether you’re browsing through a mobile app or scrolling on your social media, GIFs always act as an element of interest. GIFs offer a complete narrative – a single image tells a whole story. While they’re not massive in cost or size as compared to videos, GIFs acts as an intermediary stage between pictures and movies.
GIFs add essential content to a topic that is needed to encourage a connection with readers. If you manage to use GIFs correctly, they can tell a story in the most interesting manner.
Leveraging the potential