Initially you might feel that setting up everything right from scratch is not that simple, but within no time most of the processes will be automated.
All that you need to do is sit back, relax and take pleasure in the money flow.
Let’s understand how exactly the sales funnel works:
Recognition phase: You need to know what the problem is.
Information search phase: You will have to start researching online.
Find the right option: You need to figure out the alternatives to look for the right option.
Purchase decision: This will be based on the above mentioned steps.
Post-purchase behavior phase: In this phase people are most likely to purchase an extra service or product.
How to initiate the process and come up with good content?
It is important to pay attention to the fact that the content that you have selected covers all the sales funnel phases. Then you can shift your focus towards targeting the leads to transform the visitors into faithful clientele.
If the content is ready, then you will have to optimize it by adding more information keeping in mind the new keyword opportunities. Once you are done with this you can target improvements from organic sources in the incoming traffic.
Next comes the enhancing the speed of the marketing funnel automation.
Awareness Stage: Role Played by Google AdWords
It is of utmost importance to get the interest of your leads without breaking the budget. All that you will have to do is automate the rules and keep your operating expenses under control.
For this you will be requiring a Google AdWords account. Select the type of ad you desire to make. It is recommended to choose Search Network Only.
In return for the emails, offer a complimentary value:
You need to act upon the traffic that you get on your site. Make sure that the visitors do not leave without gathering some information about what you are selling. You can nurture the leads later on, after receiving an email and offering stuff for free.
Things that you can offer:
In this case sky is the limit.
Some of the general lead magnet kinds are:
Free samples, discount codes, checklists and e-books.
Just keep in mind that the free value needs to be based on the phase the lead is in.
How to initiate a drip campaign?
Resist the desire of creating sales right after the initial email. All that you need to do is make multiple personalized emails and connect them to one another. These need to be connected in such a way that they convey the entire story or your service or product. Plan these emails and send them routinely.
Marketing funnel automation software:
Some of the popular marketing automation software are:
Pardot, Marketo, Hubspot, Buzzbuilder, AdRoll, Customer.io and many more.
You need to select the one that will work best in your case.